He is known as the richest e-commerce! But can't open the Chinese market?

He can't open the Chinese market

E-commerce, when we are mentioning E-commerce, we may think of Taobao, Jingdong, Alibaba, Tmall, Suning Tesco, etc., there is a special, that is Amazon, many people know, Amazon It is the world's largest e-commerce giant. In 2018, by expanding its Southeast Asian market, Amazon's stock value soared. Founder Bezos became the world's richest e-commerce giant, surpassing Bill Gates and Buffett to become the richest man, worth up to 1120. Billions of dollars, even the three richest people in China do not have much of their worth, but Amazon is even stronger, and can not open the Chinese market, why? Next, let's take a look at the shop network to see why Amazon can't open the Chinese market!

Bezos

Amazon used 300,000 USD to incite Bezos's worth of 100 billion. In 1995, Bezos founded an online bookstore in the garage. At the beginning, Besos's small goal was to win a small share of the entire market. Just want to be a niche online bookstore, but Amazon's expansion opportunities are more and more, Amazon has grown rapidly, not only become the king of online e-commerce but also developed offline new retail technology, etc., Amazon seems to be There is unlimited potential.

After Bezos' success, countless people began to experience Amazon's growth. Bezos had a long-term vision. In 1997, Bezos developed a long-term growth strategy. He did not follow the road to wealth creation on Wall Street. The decision made does not take into account how Amazon's performance in the short term, which allows the company to provide him with longer-term profits.

 

Amazon

In fact, Amazon's first year of performance was flat, but soon people realized that Amazon has great value. Investors smashed their scalp to buy Amazon's stock. Amazon's stock has more than five times in a year, Bezos began. Expanded the market, acquired many database companies and social networking company Planetfall at the time, and Planetfall was the most famous social network company at that time!

No one can now question the status of Amazon's richest e-commerce company, so why can't he open the Chinese market? This is entirely because Amazon completely missed the opportunity to enter the Chinese e-commerce market.

I will explain to you why he can't open the Chinese market in next part